Shibuya Loft is a shopping establishment for hobby and craft items similar to Tokyu Hands. It features 7 floors of various goods and commodities such as accessories, beauty and cosmetic products, gift items, clothing, snacks, stationery goods, home interior decors, kitchen and bath accessories, furniture, travel goods, and a wider selection of other lifestyle items.
Photo from trendy.nikkeibp.co.jp
Photo from trendy.nikkeibp.co.jp
Loft is famous for its seasonal displays and marketing gimmicks during occasions such as Christmas, Valentine’s Day, Halloween, New Year’s, and local Japanese celebrations. Loft is usually associated with the stylization of its letters as gears which can be found in the mall's entrance.
Photo from cdn-ak.f.st-hatena.com
Photo from trendy.nikkeibp.co.jp
Photo from fashionsnap.com